Ok people, we need to talk about spam.
Spam emails are unsolicited email messages sent in bulk, and if you are marked as a spammer or “blacklisted”, it’s very hard to get back into the whitelist good books. Whether you are emailing for business or personal reasons, the goal should be to not be marked as spam.
That’s where email marketing platforms come in handy. The best way to email your Tailored Form is to use an email marketing platform, like Mailchimp. Not only are the geared up to help you avoid being marked as spam, but their reporting tools are game-changing.
Now there are lots of Email Marketing Platforms out there (Mailgun, Mailerlite, ActiveCampaign etc) but I’m going to stick with Mailchimp as it is currently the most commonly known ones. So let’s go through the steps to setting up your Mailchimp account.
Before we start, it’s a good idea to become familiar with Mailchimp and all they offer, you can do that here.
Want to move to online forms?
Alright, let’s get set up and sending with Mailchimp:
- Set up your account: you can do this here.
- Next step, learn how to add your audience here.
If you have more than 10 people to add it’s easiest to use excel to add your list of email addresses if possible. Also, if this is something you are going to use longterm, I’d recommend brushing up on tags.
- Now you need to create a campaign (this is your email), learn how to do that here.
- Now for the cool bit, let’s design your email here. I recommend you prepare the images you would like to use before designing, I’ve always found it easier to edit images on platforms like Canva rather than within Mailchimp.
If you find this step a bit overwhelming or aren’t a lover of design, here is a video I made showing you how to design a super simple email in Mailchimp.
- In this video, I show you how to add a link to your Tailored form here.
- Now you can send your campaign. Here is a link to help you understand your sending choices, and it also includes a good checklist to follow prior to sending here.